How to Market a Product That You Make ( Indoorhome Security System)

by dannii33 in Craft > Duct Tape

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How to Market a Product That You Make ( Indoorhome Security System)

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In this Instructable, I'm going to be showing you how to market a product that you make. To do this I'm going to first wal you through the creation of a product that I made, (SecurityLife home protection), an then I'm going to show you four simple steps ways to market it.

Supplies

Here are the supplies that I used to "create the Product":

  1. Small 360 rotational camera
  2. home phone with screen
  3. fingerprint reader
  4. A black stand (with connectors)

The "supplies" (software/tools) I crafting promotion:

  1. Google Docs
  2. ChatGPT
  3. GoogleAI
  4. Meta AI

Creating the Product

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Creating the product was very easy, I got a home phone that had a screen and attached a 360 camera with a small screw. Afterwards, I used a black stand with multiple connectors on the side and attached the phone on top to be able to stand up the phone and connect the camera. The final step is to get a fingerprint reader and connect it to one of the connector on the stand.


Setting the Price

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When coming with the price i first went and searched how much would be for a home system this range in between $50 - $700 the more bigger and more technology it required the more expensive it was. I then searched how much was each individual product to get how much the total cost of building this product was ($260). With this number I was able to see the lowest price I can sell it for, I then went on and added to that price to be able to get revenue out (final:$300), this makes me cheaper than my competitors and can do the same thing for less.


Choosing the Place (distribution)

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For this step I looked up where people usually buy home security systems and in 2025. This year alone the market in Home security systems went up around 10% more than last year's market, online buying was the top reason for the high marketing, people are buying online more than in store, with that in mind i chose to sell in an official website and on online stores (Ex: Amazon), I also decided to sell my product to different retail stores (Walmart, Target, ect)


Crafting the Promotion

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For my first promotion I decided to go with a business card. When having a company and a product is important to advertise your company in many ways but any starting company has a business card and in my opinion I think it is a great idea! For this part I asked AI to create an image with my company's name, official website, and our company's phone number.

My second promotion is a billboard. This is a very easy way to get customers to see the name of your company and a picture of your product. In this case we had to make the letter big and bold to make it easier for drivers to see and remember.

For my third promotion I made a radio Ad. For these Ads we have to make sure the customers are intrigued by our product and it's important to keep it short but formal. For this radio Ad I laso used AI to fel me make it shorter and more formal. This is my Ad "Ever feel uneasy in your own home? Worried when you leave the house—or your pets—alone? Meet the SecurityLife Home Protection System. It includes a home phone, a 360° rotating camera, and our new fingerprint-reader entry system—simple, secure, and built for peace of mind. Get yours now for $299.99 at SecurityLife.com or participating stores. Limited-time offer—don’t miss out.”