How to Generate Leads With Linkedin

Outdated marketing techniques will not help you to gain the extra business you need. Instead, there are new marketing methods that you can try to help reach your target audience and gain business.  Outsourced marketing is just one of the methods you can use for lead generation. Social media has also become a large area in which to outreach to your target audience. The old fashioned method of word of mouth was a great way to get business. Social media platforms have turned the same technique into an easier and new way of doing the exact same thing.

The internet has pushed online marketing to a new level. If your company is not searchable online, you are not then likely to get the business you require. You need to get yourself known and out there with your branding, tone of voice and services and get your company known.

Most companies now have a social media marketing strategy in place to try and engage with their audiences.  To get a social media marketing strategy of your own, there are a few different things you can do.

1. Go on the different platforms and see who and where your target audience is engaging.
2. Decide which platforms will best suit your industry and company.
3. Start engaging with your customers and other business partners.

Linkedin - What is it?

Linkedin is a social networking site that brings together professionals in many different industries. You are able to connect with other professionals within the industry and communicate discussions, problems and services with each other. It launched early May 2003 with now over 175 million members, and growing rapidly. It is being used worldwide on all seven continents in 200 countries.

What does it have to offer for your business?
Linkedin can help to generate company awareness by the following:

There are so many professionals out in the lots of different industries that it is hard to connect and engage with other people within your industry that do the same job as you through normal means of communication. Targeting your audience can be difficult if you do not know much about what the company you are targeting does. With all of the information you require in one place, Linkedin gives you the chance to explore and find more people available for business.

Much like twitter, Linkedin has the ability to follow people and companies to see what they are up to. At the same time, your business can track just exactly who is following you, and who is interested in what you have to offer in the way of your services and conversation in groups. Look at who is interested in your work, talk to them and get them interested in what you do, so they can pass on information and you can then appeal to a greater audience.

To get the most out of your business, you can set up your own company profile. This helps other users to connect with the people you employ and put all the companies’ information in one easy place for potential customers to find.

Make sure you optimise your profile to the highest standard you can by including a lot more information than the average, ie. “things to know about my company”. Instead add to your accomplishments, get recommendations and reviews from customers and you colleagues or employees.

Use the Apps on Linkedin to connect on other social media networking sites such as twitter and Facebook. There are so many applications out in the world you can use for free that will really help with your social media marketing. Tweet deck, Social Bro and buffer are to name a few.

The majority of the users of Linkedin are people searching for jobs online or opportunities. Instead of wasting lots of money, you now have the ability to advertise on Linkedin any jobs you may have in your company. Linked in then helps you to target the right people and see what the applicants are like quicker than a paper method of apply for a job.

With it being one of the best places to put all qualifications, information and a self-profile up. It has become one of the better places to find and hire new employees to your company.

By adding meaningful and relevant content to a conversation, you can add a little something to your company. You are likely to get yourself known and find more people want to connect with you if you are more socially active.  By creating content around the connections you want to make, it will also be easier making that connection to them.

Groups allow you to communicate with people not in your network of people. These could be people who you may be interested in recruiting later on in the future or people you want to connect with to share business with.

Link to everyone you know within the industry, this will help others to find you if they are looking for a particular service who are in a close second-line acquaintance of you.

See who is connected, who knows each other, and how you could possibly use this to your own advantage? This will allow you to get introduced to a lot more users rather than you talking to your own crowd. If you know someone that knows the ultimate person you want to talk to in your industry, you will more likely talk to him and get a reply through that person.

Recommendations from other companies, people and acquaintances within the industry will really help you to get the business you are looking for, or even that job you are looking for. Testimonials, case studies and recommendations from others are always the tipping point in any business transaction.

Measure your results by setting your website up in Google Analytics and measuring where your traffic is coming from. You get traffic from all sort of places, so knowing exactly who your top referring websites are will tell you exactly where to put more effort in on the different social networking sites.

If you do not have the resources or time for a social media marketing strategy, you could always outsource this work to digital marketing agency who will be able to help with building you profiles, build your customer base and generate leads via Linkedin, Facebook and twitter platforms.

If you found this information interesting, or would like to know more, please feel free to comment below: