How LEGO Worked With Volvo to Develop a New Model

LEGO develop new models all of the time. This exciting video shows how they worked with Volvo to develop a Lego Technic 42030 Volvo L350F Wheel Loader.

Researching of images and selection of vehicle to turn into a model. It has to be something with a lot of functions, moving parts and gear wheels because that's what Lego Technic is all about.

The idea for the model is further developed with a brainstorming and sketching session involving the design team.

The designers make rough sketch models that are tested.

Once a potential model is agreed upon and there is a clear link to a real life machine, contact is made with the company. In this case Volvo Construction Equipment.

The design team from Lego visit the factory and meet with the engineers. They view the large scale machinery first hand and use their observations to inform the development of the Lego model.

The Lego team are very lucky in that they get to drive the machines for real. This helps them to further understand the model that they will be making.

A large amount of time is then spent developing the model and the unique moving components.

Further consideration is given to the alternative model, the one on the back of the box.

The final model is photographed and the packaging designed

The finished model is ready to launched into retailers